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Search in Google Scholarīeattie, Geoffrey, Laura McGuire & Laura Sale. Harnessing the unconscious mind of the consumer: How implicit attitudes predict pre-conscious visual attention to carbon footprint information on products. Search in Google Scholarīeattie, Geoffrey & Laura McGuire. See no evil? Only implicit attitudes predict unconscious eye movements towards images of climate change. An exploration of possible unconscious ethnic biases in higher education: The role of implicit attitudes on selection for university posts. Search in Google Scholarīeattie, Geoffrey, Doron Cohen & Laura McGuire. How effective is carbon labelling for the consumer? Nature Climate Change 2. Search in Google Scholarīeattie, Geoffrey. Our racist heart? An exploration of unconscious prejudice in everyday life. Making an action film: Do films such as Al Gore’s An Inconvenient Truth really make any difference to how we think and feel about climate change? Nature Climate Change 1. Why aren’t we saving the planet? A psychologist’s perspective. How does environmental concern influence specific environmentally related behaviors? A new answer to an old question. Search in Google Scholarīamberg, Sebastian. Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions. Search in Google ScholarĪuger, Pat & Timothy M. Efficacy of the theory of planned behavior: A meta-analytic review. Search in Google ScholarĪrmitage, Christopher J. Rural-urban differences in environmental knowledge and actions. Search in Google ScholarĪrcury, Thomas A. Murchison (eds.), Handbook of social psychology, 798–844. Search in Google ScholarĪllport, Gordon W. Constructing a theory of planned behavior questionnaire. Organizational Behavior and Human Decision Processes 50. This finding suggests that we must highlight the social dimension in any interventions to increase sustainable behaviors amongst the public.Ījzen, Icek. Secondly, pro-environmental behavior was often conceptualized by participants in essentially “social” terms anticipated emotions relating to sustainable/non-sustainable behavior were as closely tied to the behavior of one’s peers as to one’s own behavior.
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The qualitative analysis further revealed that this discrepancy often hinged on a lack of knowledge about how to act more sustainably the analysis also revealed a desire for more information about genuinely green behavior.
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Firstly, participants were aware of the contradiction between their level of concern about the environment and their willingness to act in more sustainable ways. This paper presents a new approach to this issue, by using more open-ended questions to map a much broader range of cognitions and emotions about good environmental behavior. Past research, often focusing on specific categories of behavior, has highlighted a very significant gap between people’s intentions to behave more sustainably and their actual behavior. Despite the widespread recognition of climate change as the single biggest global threat, the willingness of people to change their behavior to mitigate its effects is limited.